Experience to inform health insurance exchange outreach

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CT has a long and varied history of outreach programs; some worked very well and some were less successful. There is a great deal of experience available to the CT Health Insurance Exchange and their consultants to design a robust program that meets the needs of individuals and small businesses likely to enroll. As individuals will be required under federal law to purchase coverage, and 140,000 state residents will have to buy it on the exchange to access subsidies, it is vital that we learn from experience and not repeat mistakes. We’ve collected some of that experience in a new brief. We offer this experience to the Exchange to help ensure a viable, trusted Exchange is developed that makes serving its customers their first priority.