Book Club — Sway

I just finished Sway: The Irresistible Pull of Irrational Behavior by Ori and Rom Brafman. A fascinating book that details the psychological forces that keep us from making good decisions. There are dozens of great examples, but my favorite is the “twenty dollar auction”. One the first day of class, a Harvard business school professor…

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Summer reading

To get ready for this weekend and the unofficial start of summer with its long days of reading, we have added to our Book Club. In between your Beach Reads, try these. Made to Stick: Why Some Ideas Survive and Others Die – interesting, engaging stories that help all of us make sure that what…

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Book Club: Better

A couple of weeks ago, I wrote about the Annual Meeting of the Donoughue Foundation. The keynote speaker at the event was Atul Gawande, a general surgeon, writer for the New Yorker and author of two books, Complications and Better. Gawande spoke about the small things that can be done to make the healthcare system…

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