Book Club — Change: How to Make Big Things Happen
Change: How to Make Big Things Happen by Damon Centola should be required reading for advocates. How do big shifts in behavior or beliefs happen? That’s our job and we’ve been missing the most important tools (unless you are a social network scientist). We’ve learned the lessons of sticky messages and nudges that make better … Continue reading Book Club — Change: How to Make Big Things Happen
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